The Brand of YOU
The Brand of YOU is a podcast focused on personal branding, hosted by Robyn Abou Chedid, a leading personal branding expert from the Middle East. Each episode features conversations with founders, executives, creators, entertainers, and other high-profile individuals who have successfully turned their names into valuable assets. The show explores how these guests got noticed, reinvented themselves, and created opportunities, turning visibility into influence, impact, and income. Listeners can expect actionable ideas, strategies, and mindset shifts to apply to their own personal brands. The tone is elevated, fun, and insightful, aiming to change how people think about themselves and the opportunities they can create.
Episodes
Stop Romanticising Quitting Your Job: Build Stability Before You Leap
What if the smartest risk isn't going all in, but building stability first?
In this Behind The Brand episode, I'm reflecting on my recent conversation with Joe Trad, one of Lebanon's most recognised actors, and the approach he took to completely reinventing his career.
We talk so much about taking risks, blowing everything up, and going all in. Social media celebrates the person who quits their jo
Lebanon's Joe Trad: “I Left Everything in Dubai to Become an Actor”
What does it take to walk away from everything you've built and start over?
In this episode of The Brand of YOU, I sit down with Joe Trad, one of Lebanon's most recognised actors, to talk about the moment he left his marketing career in Dubai to chase a completely different dream.
More than a decade ago, Joe was working in advertising, managing big brands, living the comfortable life. Today, he's
Behind The Brand: Have The Courage To Pivot Careers
What does it take to completely reinvent yourself?
In this Behind The Brand episode, I'm reflecting on one of the most powerful career pivots I've ever witnessed: Chef Hala Ayash.
More than a decade ago, Hala was my personal trainer. Today, she's one of the region's most recognisable chefs. And I watched her make that transformation happen.
So many people are thinking about switching careers right
"I'm a Personal Trainer. I Couldn't Say Chef" Chef Hala Ayash on MBC Top Chef
Changing careers is hard enough. Changing industries completely is something else.
And I’ve actually watched Chef Hala do it.
More than a decade ago, I knew Hala from the Strongman classes she ran in Dubai. Back then, she was a personal trainer. Today, she’s Chef Hala, one of the region’s most recognisable chefs.
So I wanted to know: what does it actually take to reinvent your career in a compl
Dubai's Ali Al Sayed: "Comedy Isn't About Being Funny"
What does it take to make strangers laugh for a living?
Most people think comedy is about being funny. Ali Al Sayed, one of Dubai's original stand up comedians, believes it's about something else entirely.
This conversation goes beyond the punchlines. We talk about the audacity it takes to unmask yourself in front of strangers, why listening is his real superpower, and how comedy became the langua
Love is Blind Mohammad Kiswani: "I'm More Than Safa's Husband"
Who is Mohammad Kiswani beyond reality TV?
Most people know Mohammad from Love Is Blind: Habibi, but this conversation goes far beyond what you saw on screen.
We talk about the moment everything changed after proposing to Safa, why he realised he was meant to entertain, and how he walked away from the life he thought he was supposed to live.
Mohammad opens up about battling depression, learning to
